JKH Management Trainee Program Videos
Brief
John Keells' Corporate Communications and HR teams approached us to produce a series of video shorts to attract the best applicants to their Management Trainee Programmme
Approach
From the get go this was about the human story and aspiration to working at John Keells Group. We used existing and past management trainees, as well as senior management to emphasise the far reaching and life changing experience that could be garnered by a successful applicant.
Outcome
Following the success of the first year we have produced the subsequent two year's of videos, each time building upon the story of the trainees and their progression and experience within the company. You can view the videos on the John Keells YouTube channel
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