Plasticcycle
Approach
We worked with Denstu Grant to create an identity that is immediately recognisable as a plastic recycling initiative but unique enough to be owned by the John Keells group.
Outcome
The Plasticcycle brand and product is at the core of the John Keells plastic reduction and recycling initiative, but as a public facing icon and also as an internal tool that can be used to increase the awareness of plastic waste and its impact on the environment, the planet and society.
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